10 video marketing statistics that will blow you away

by - July 13, 2020

Video is one of the most powerful tools you can have in your marketing arsenal and if you’re not using it, you’re missing out.


1. One big reason behind why video is becoming increasingly popular is that it’s processed faster by the brain, in fact 60,000 times faster than written text. According to Zabisco, “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.” 


2. Faster processing means that the viewer will retain more information. Viewers retain 95% of the content that is absorbed from a video, compared to only about 10% when read in text.


3. They say that a picture is worth a thousand words, but a single minute of video is worth about 1.8 million words (Forrester).


4. In other words, communicating a message via video is a much more efficient way compared to typing. Video isn’t just processed faster by the brain, but it’s also more engaging and fun to view. It’s no wonder that 1 billion hours of YouTube is watched per day - the equivalent of more than 114,000 years of video. 


5. Videos are shared 1200% more times on social media than links and text.


6. By 2021, video traffic will be 82% of all internet traffic. As mentioned above, more people are interested in consuming videos online. This means that you’ll need to adjust your marketing strategy to compete with websites that do utilize video. 


7. As 86% of people would like to see more video from brands, visitors to your website are more likely to stay if you have a video on your landing page. 


8. They’re also more likely to find you in the first place, as a response to the growing interest in video, Google prioritises video content and video now appears in 70% of the top 100 search results listings.


9. Want to jump to the top of search results? Adding video to your site

increases your chance of getting on the front page of a Google search

result by 53%


10. 81% of businesses are now using video for marketing. But does video marketing work? Well, 72% of businesses believe video content has improved their conversion rates.


People prefer watching videos over reading text because videos are faster to process and more engaging. As video rises in popularity, Google prioritises showing video content and makes it more visible. As a result, more companies utilize video.


VideoRankMe can help lay more eyes on your website by not only promoting your current videos, but also creating new videos for you built specifically to rank. VideoRankMe’s advanced technology is powered by AI which utilizes SEO techniques and bakes SEO elements into video content. In other words, you get the benefits of both SEO and using video in one package! 


Video is an essential tool if you want to thrive online, and VideoRankMe can lend you a hand in this busy and competitive environment. Schedule your demo today for more information. 

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