Why Google has highlighted the value of SEO during Covid-19

by - July 13, 2020



Now more than ever, Google wants to give accurate and relevant search results. As they make adjustments to their algorithms, your ranking may fluctuate. To maintain organic visibility during this time, it’s more important than ever to maintain your SEO efforts.


SEO is an important asset to businesses – just last week, Google even stated a blog series entitled “Showcasing the Value of SEO.


Understandably, you may not be thinking about maintaining your SEO during this period. If Google’s blog post hasn’t convinced you of SEO’s immense influence on your business’ growth, below are a few (good) reasons why you should be keeping on top of your SEO despite (and especially because of) the current pandemic. 


SEO is an ongoing process


SEO is a constant process that needs to be maintained. SEO is not a once-and-done strategy and should not be viewed that way. While some digital marketing strategies, such as advertising and Pay Per Click, may serve exclusively short-term roles, SEO is a long-term marketing strategy that requires ongoing maintenance. 


Your competitors are probably taking advantage of this time


Even if you are ranking well right, your place among the search results isn’t permanent, particularly with Google’s ongoing algorithm updates. Your competitors can always get ahead of you, and what better time to do that than now? 


While some businesses may not be thinking about SEO activity at the moment, some of your competitors may still be taking advantage of the current pivot in operations. They may take your rank, consequently hurting your website’s traffic. The only way to ensure that you’re staying ahead of your competitors is staying on top of your SEO. 


The algorithm is alive


That’s right - search engine algorithms are dynamic and frequently changing creatures. 


Google introduces thousands of updates to its algorithm each year, and the current pandemic makes no exception. With the fluctuating nature of the algorithm, by the time things go back to normal your website’s visibility may have been significantly impacted, and you may find yourself at the bottom of a larger hill to climb than before.


Nothing lasts forever


A simpler and more positively focused reason is that things will eventually go back to normal, and it’s in your best interest to put all the things in place for your business to flourish after the crisis. For the majority, businesses will be able to bounce back after the pandemic, and now is a great opportunity to work on your SEO so that you can harvest the fruits of your efforts in the future.


If you weren’t already conscious of the monumental role SEO plays in business, hopefully this article has convinced you otherwise. SEO can consume a lot of time and energy to preserve, and doing so may not be your priority at the moment, understandably so. 


The good news is that VideoRankMe can take all the hard work out of SEO while still making an impact. Our platform is intuitive and easy to use, whether you’re versed in SEO or otherwise. The key difference? We use video SEO to instantly rank your brand on top. Contact us for more information.

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